3 Sure-Fire Ways to Engage Your Customers


If you are in charge of customer service strategy at your company, wouldn’t you like to know the single most effective, sure-fire way to engage your customers? The answer is simple: hire friendly, helpful, empowered customer service reps.

Let’s take this one step at a time.

  1. Friendly
    Remember the adage, to have a friend, be a friend? The same is true here. If customers want friendly (and they do), make sure you hire reps who are by nature friendly, upbeat and outgoing.
  1. Helpful
    Hire reps for attitude…the tendency to want to solve problems and make things better.
  1. Empowered
    Give your reps the power to act. If you tie their hands with too many rules, they will lose their incentive to find satisfactory solutions. Trust them to do their job and give them the authority to do so.
Even in this high-tech world, engaging with customers is still undertaken largely through personal contact—whether by email, phone or across a counter. Building a relationship of trust happens at the front line, one interaction at a time. Hire the right folks, listen to their suggestions for process improvement and watch your customer satisfaction ratings soar.

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