Turning Customers into Advocates - When Customers Join Your Team

Your best customers can be your best sales people.

Here are three reasons why you and your call center team should welcome them to “join your team:”

• They Are Living It. Customers who have used your product/service are the ones whose thoughts, opinions, and reviews you need. They will have bright new ideas for improvements that your development team may have missed because your employees lack the real-world experience as users. And, if there are any customers who are dissatisfied, you need to know so you can improve their customer experience.
  
  
• They Create the Halo Effect. New and potential customers are more apt to listen to satisfied users than they are to even your most skilled salesperson. Is there a way you can entice your happy customers to spread the good word? There must be some incentive that would encourage their testimonials and referrals.
  
  
• They Are Wonderful References. Customers can even help you close a deal. If your potential buyer is wavering, imagine how powerful a visit from a real-world customer might be in moving the deal forward.

Start thinking of your customers as potential sales and service partners and see how your business, your brand, and your client satisfaction can grow.