Customers as Your Frontline Sales Force

Do you ever read the customer comments on web sites when you search for a good restaurant? If so, how much do they influence your choice?

Most of us cannot resist reading at least a few of the testimonials when we are researching a new product and most of us cannot help but factor the comments in when we make our final selection. Potential customers pay attention to the experience of previous customers. Use this to your advantage!

Make it as easy as possible for pleased customers to persuade prospects on your behalf.

1. First identify your most satisfied customers
2. Then ask if they would be “very likely” to recommend your product/service.
3. If they say yes, be ready to facilitate the process. You can link them to social media (LinkedIn or Facebook) or to your web site where it is simple to find a space to write remarks in their own words.

Give your prospective customers a boost in your favor by using your best customers as your unpaid (but fully appreciated) sales force.