How to Help Your Customers Avoid Buyers’ Remorse

How many times have you made a decision as a buyer and then “second-guessed” it?

Buyers’ remorse happens to all of us. But wouldn’t you like to reduce any chance of remorse in your customers?

Experiments have shown that if you limit the number of choices, decisions are easier to make. By the same token, if the choices are removed from consideration right after the decision, the buyer is more likely to be content with the purchase.

In Call Center Training, you can teach your reps to help their customers to reach closure by rejecting the alternatives (competitive offerings). Don’t keep the door open to reflecting on missed opportunities. This will only confuse the customer and keep them wondering about whether they chose wisely. Find ways to dismiss the competitors’ products and then reinforce the sound reasons for their choice of your solution.

Your customer will be far happier with their decision to buy and isn’t that what your role should be? Encourage the purchase and help the customer feel true satisfaction.