All of us in sales and customer service strive to build a
loyal customer base. Loyal, returning customers ensure ongoing success. But if
you can boost your customers into real fans, you can propel your business into the
stratosphere. How can you achieve this transformation? Try the following customer service strategy…
·
First
and foremost, you need to have a fantastic product or service…one
that is easily differentiated as far superior to all the competition.
·
Make
it personal. Whether you have a great background story or
a very personal reason for your offering, share it with your customers. The
story adds to the product mystique or to your pride in your service.
·
Create
a kind of “club” for customers. If they can identify as
exclusive customers, they will feel special and proud of their choice to work
with you.
·
Give
unexpected prizes or privileges. They are your preferred
customers. Treat them that way with special gifts or benefits.
Try these tips to turn your
loyal customers into passionate fans.
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