Too many companies put together a customer service strategy that looks good on paper but is far too difficult to implement and far too complicated to navigate for your most important customers. Don’t make your customers work through a maze of information or business processes to find you, work with you and get what they need. Make it simple and easy.
Here are two tips on ways to help you simplify your customer service approach:
- Find out what your non-customers think.
If you could learn why some potential customers choose your competitor’s offering, you could make some knowledgeable decisions about how to adjust your service or change your solution to answer their needs more effectively.
- Know what your customers do all day.
Do you know how your customers spend their day and what issues consume their hours on the job? See if they would be willing to let you peek in on a typical day. What better way to learn how you can help them.
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