Employees – A Great Way to Promote Your Brand Promise

If you are in sales or marketing, you are deeply concerned about getting the word out about your offering and promoting your brand as recognizable, desirable and differentiated. Think of your brand as who you are, who you want to be and who you are perceived to be. Part of any successful company’s customer service strategy should be getting your brand out there…it is your fundamental promise to your customers.

One of the most overlooked ways to reach your customers is through your own employees. Why not let those who are excited about their company and know the products be the ones to connect with potential customers? Engage your employees in a program to learn how to share a consistent brand story and use social media to spread the word effectively. They can become ambassadors for what you do and who you are. And when the story is told by users like your employees rather than by executives, customers are much more likely to believe the story and buy.

Learn more at: http://www.lsaglobal.com/customer-service-strategy/