Who would have believed that your best customers could be
even better? And yet there’s a new game plan in town that works by marketing
smartly to these top customers.
Most marketing experts had long felt that the best customers
were tapped out. Though these customers might spend the most, they would be
unlikely to want or need more. But the experts have been proven wrong. It turns
out that a customer service strategy that markets to these customers can
significantly grow the business.
Here is how it works:
·
These so-called “UberCustomers” are easy to
reach because they are already in your database. Thus advertising budgets are
not so hard-pressed.
·
They are passionate about and loyal to your
brand. They do not need to be actively “sold.”
·
They are eager to find innovative ways to adapt
your products and services and are often a good source for new product ideas.
Learn more at: http://www.lsaglobal.com/customer-service-strategy/
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