A Three-Pronged Approach To Better Leverage Your Happy Customers

Use your customers as advocates for your services.

Why? Because client testimonials are effective. Simply stated, your customer service strategy should be based upon your customers’ enthusiasm and not upon your sales and marketing teams’ enthusiasm.

Here is a three-pronged approach to leveraging your happy customers more:

1. Bring customers together. Create opportunities for your customers to meet through face-to-face forums, conferences or online. Let them share their stories of how your service has improved their lives.
   
   
2. Leverage their experiences. Use their stories or testimonials on your web site, in white papers and anywhere future potential customers gather. This is an easy and inexpensive way to advertise what your service can do for others.
   
   
3. Put your customers in the spotlight. Their stories will be more credible than anything your marketing department might craft. Invite your satisfied customers to take the microphone any time you have been invited to speak about your product or service. Their testimony, perhaps less polished but sincere, will carry substantial weight with your audience.
   

Learn more at: http://www.lsaglobal.com/customer-service-strategy/