Criteria to Ensure that Your Customers Are Treated Well

Unless you have a proven customer service strategy in place and are sure that it is functioning as planned, you have no guarantee that your customers are being treated well. Here are three key criteria for ensuring that your strategy is being implemented properly for your customers’ sake as well as for the health of your business:

1. Reward service reps for customer satisfaction not on a system that is based on profits. If you just measure how many deals are made and how many calls are handled, you encourage reps to care only about quantity, not quality. Customer service should be about long-term loyalty rather than short-term buys.
   
   
2. Empower your reps with the ability and authority to make decisions that serve the customer. With a clear understanding of what they can do for the customer, they will be motivated to handle situations in a customer-centric way.
   
   
3. Promote a culture that values providing excellent service and views the customer as a partner in building the business. Promoting a customer first culture means ensuring that people think, behave and work by putting the customer first. Promoting a customer first culture means hiring and promoting those that put the customer first do and firing those that do not.
   

What comes first in your corporate culture?

Learn more at: http://www.lsaglobal.com/customer-service-strategy/