Is Social Media Part of Your Customer Service Strategy?

Today’s marketplace makes it ever more challenging to reach out to and target your ideal customers. 

With access to mobile and online channels, the consumer has a multitude of ways to research and buy what they need. And the tech-savvy consumer will not hesitate to leave behind a relationship with a company that does not meet their needs.

Business leaders can no longer ignore the power of social media in connecting with customers. In fact they must make social media an important plank in their platform of customer service strategy in order to:

• Send an integrated brand message that truly puts the customer first 
• Attract and engage customers through the research, buying and customer support processes
• Take advantage of digitally-driven data to make better marketing and service decisions

Don’t fight technology. Use it to get closer to your customers and gather the data that can help you adjust your approach as needed to continue to serve those precious customers well.

Learn more at: http://www.lsaglobal.com/customer-service-strategy/