The Only Customer Service Strategy That Matters

OK. You have had it drummed into you. To succeed as a salesperson, you need to be customer-centric. And you try…you really do…to keep the customer in mind. But do you really keep the customer at the absolute center of your sales and service activities…from your daily calls to your overall account planning? Chances are you focus first on what you have to sell and then you consider the customer.

How about changing the order of how you go about your selling process? Think first of your customers…one by one. What does each specific customer need? What problems consume them? How can you truly help to succeed?

You will find that when you are truly, genuinely focused on how you can help your customers, they will be much more likely to welcome your calls. They will trust that you have their interests, not your own sales numbers, at heart. They will come to you for advice and be far more open to your suggestions. You have found success in following the only customer service strategy that really matters and that, by the way, really works.